ugly collection ss12
The SS12 UGLY collections is inspired on clashing outfits, artificial ugliness, weird esthetics and the beauty boundaries of the human body. We realized that ugliness is found in many more things then just fiscal appearance. The meaning of the word ugly is so personal that it is impossible to define something as beautiful or ugly. Nevertheless we manage to create a print of swearing words and another print of probably the most ugly part of the human body; the penis.
That puts the ‘U’ in UGLY is a celebration of ugliness and the good feeling it gives us.